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Statistics: Part 3, Why Your Stats Are Only Telling You Half The Story

Today I used Technorati to find more info on ‘direct marketing advertising’.. And this is one of the first results:

Ill bet that you yourself track one or two major stats on a somewhat regular basis. Most website owners track visitor traffic, Adsense clicks, RSS subscribers and the like. Brick and mortar business owners track income, customers, items sold and shipped, etc. This is fine and these are definitely good things to track as they are the broad picture of your site, business, etc. Unfortunately, most of us stop there at the broad picture while its still way too broad to do us much good. The prob

source: Statistics: Part 3, Why Your Stats Are Only Telling You Half The Story, Freelance Advice and Freelance Jobs - FreelanceSwitch

I tried several more searches on ‘direct marketing advertising’ but after some time I got lazy, gave up and posted this entry to ‘Sign up bonus’. Still, I think it was an interesting time.

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The Tools Of Greenwashing: 1. Adverts

Today I was digging for some info on ‘billboards advertising’ and came across the following section:

There are many different types of advertisement, ranging from press adverts in your local, small-circulation freesheet, national newspaper and magazine adverts, r … adio and television adverts (again these could be local or national), cinema adverts, billboards and the various forms of moving and placed adverts in a huge number o…

source: The Tools Of Greenwashing: 1. Adverts, The Unsuitablog

Hmmm, I have too look further into that for my Business blog.

Animal Rights Message Mysteriously Appears Downtown

Earlier today, as I was traveling down Alder Street, something caught my eye. In a sea of billboards competing with each other for my consciousness, I almost missed it. I almost went right by without registering it. But the face staring out from the huge, seemingly commonplace billboard was one that deserved attention, and quietly demanded it. I had already looked away when it struck me. I had to back up and look again. Sure enough, in a city where every bare surface is covered with the cold

source: Animal Rights Message Mysteriously Appears Downtown, portland independent media center

What do you say? Please write a comment, thanks!

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Hardware, and beyond - Nokia and Samsung race to provide Internet services

Today I was digging for some info on ‘financial business’ and came across the following section:

BARCELONA, Spain Samsung Electronics Co. Ltd. announced plans at the Mobile World Congress trade show to launch an Internet-services strategy for its handsets, a move that could put the Korean vendor into direct competition with Nokia Corp.s overarching Ovi content play. And though Samsungs offering initially appears to be a mere tracing of the broad strokes Nokia has used to paint Ovi and its future, it nonetheless indicates Samsungs intentions to tie services to the sale of its cellphone

source: Hardware, and beyond - Nokia and Samsung race to provide Internet services

I decided to blog this result under ‘Sign up bonus’. Let me know what you think of this…

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Consumer connection is driver for IPTV market

This morning I used Google to find more info on ‘direct marketing advertising’ so I could post it into ‘Sign up bonus’. And this is one of the first results I found:

The ability to provide direct feedback to advertisers makes IPTV a compelling platform according to a new report on the IPTV market (PDF download). … Technology aside, operators need to focus on a marketing led solution with advertising and content critical to success according to the 24-page report titled S how me the money….

source: Consumer connection is driver for IPTV market, ANT:blog

Not exactly what I was looking for, nevertheless still a excellent read.

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How Can the Music Labels Save Themselves?

In the afternoon I used Live search to find more information on ‘financial business’ so I could post it into ‘Sign up bonus’. And this is one of the first results I found:

Fred Wilson recently pointed me to David Hymans manifesto on how the music labels can save themselves. Its well worth a read, but Davids point is basically that they should: Drop their penny-per-play streaming-on-demand rates by 90 percent, to one-tenth of a penny Link streamed songs to a commerce opportunity, such as buying the MP3 from a store such as Amazon Upsell a premium subscription Im not sure that this will fully replace the foregone revenues from a decline in physical CD sales,

source: How Can the Music Labels Save Themselves?, GigaOM

Because I didn’t want to write a short journal entry and post it in Sign up bonus, I checked some search engines on risky business and found this:

Risky Business — Episode #59

Tenable Network Security recently began sponsoring the Risky Business podcast with Patrick Gray. Episode 59 is now online. This latest installment includes: A review and commentary of the weeks security news. Jeremiah Grossman of Whitehat Security talks about some of the very latest web vulnerabilities including Cross Site Request Forgery attacks. Patrick Gray interviews me about Tenable, our work in the logging and correlation space and the Nessus vulnerability scanner. If interested in th

source: Risky Business — Episode #59, Tenable Network Security

Because I didn’t want to write a too short journal entry, I checked some search engines on airline advertising and found this:

Worrying Lack of Ecomic Growth di Elisabetta Povoledo sull’International Herald Tribune del 9 Aprile 2008

ROME: An advertising campaign promoted by the Venice industrialists’ association comparing the cost of labor in four European countries has been giving local commuters p ause. … Its fate has been inextricably linked to the beleaguered national airline, now poised between bankruptcy and a laborious takeover by Air France-KLM that is unpopular w ith the unions….

source: Worrying Lack of Ecomic Growth di Elisabetta Povoledo sull’International Herald Tribune del 9 Aprile 2008, Italia Nuova

What do you think? Please post a comment, thanks!

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A Guide to Buying Australian Wine

I’ve a passion for Business and keep looking for good articles. Today, I checked if I could find more info by entering ‘direct marketing’ in Google and found this:

Recent economic conditions and consecutive years of oversupply have changed much of Australias wine market. … There are many small boutique wineries whose products can be bought direct from the cellar door….What results is a collectors market and wine changes hands through auctions, private sales, estate dissolutions and wine club memberships. … While not every medal winner is a wine that suits our taste, it is as a direct result of the shows and competitions that Australian wines have grown in popularity a nd quality. At Myshopping. com….

source: A Guide to Buying Australian Wine, Investigation

Ah, well, back to the drawing board and try again.

Newcastle’s first digital, social & traditional media agency

Craig Wilson said “It’s almost 3 years since I purchased the agency and launched it in a new direction as Sticky Advertising. … We even created an Interactive Media department to further explore various digital offerings….Over half (52%) said that digital ads will replace traditional advertising within five years….”The executives also say the advertising driving the media is going to be digital….Join the evolution at Newcastle’s first digital advertising agency We at Sticky have seen the future. . . . and it’s digital!…

source: Newcastle’s first digital, social & traditional media agency, The Marketer

What do you think? Please post a comment, thanks!

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Financial Times Charges Execs $4000 To Get Harassed On A Social Network [Bad Business]

I’ve a passion for Business and keep looking for good articles. Today, I checked if I could find more info by entering ‘financial business’ in Google and found this:

Trying to keep the Poors out of its exclusive social network, the Financial Times is charging 2000 for an annual membership in the “FT Media and Technology Executive Membership Forum.” This includes discounts on FT conferences, where all the real networking is done anyway. Really, can you imagine joining this site and messaging another exec because you don’t have enough pull to e-mail them? I can, and that’s why this is such a terrible idea for anyone with valuable time. The tech and media bus

source: Financial Times Charges Execs $4000 To Get Harassed On A Social Network [Bad Business], Gawker, Manhattan Media News and Gossip

Aargh, not exactly what I was looking for, but a good read nevertheless.

HIStalk Interviews Don Holmquest, MD, JD, PhD, President and CEO, CalRHIO

For the most part, we have been working on trying to get the technology vendors selected and get the kind of endorsements it will take to make the business model w ork. … Anybody that makes use of our network and receives financial benefit will be expected to pay some appropriate share of the cost….

source: HIStalk Interviews Don Holmquest, MD, JD, PhD, President and CEO, CalRHIO, HIStalk

Hmmm, I have too look further into that for my Business blog.

McCain’s ‘economic guru’ and the market meltdown

A regulatory structure set up for banks in the 1930s needed to change because the nature of business had changed, … In the past year, UBS has written down more then $18 billion in exposure to subprime loans and other risky securities and is considering cutting as many as 8,000 j obs….

source: McCain’s ‘economic guru’ and the market meltdown, Crooks and Liars

What do you think? Please write a comment, thanks!

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Google fails on route to break heist and embezzle suitable for spam blogs

Today I was digging for some info on ’signature advertising’ and came across the following section:

Rather recognize that publishers participating avant-garde AdSense may not advertise Google ads relating to intort pages pro sans souci untouched by way of arm guard i … Diane The Google AdSense Corps Khuve whispered about a signature concerning more distant breaches with-it the keep at it 12 hours and this morning pile i…

source: Google fails on route to break heist and embezzle suitable for spam blogs, Nurmorrismej’s Weblog

W00t, not exactly what I was looking for, but a good read nevertheless.

Pepsi to Light Up Xanadu

This sponsorship announcement is a resounding example of advertisers’ continued efforts to identify non-traditional advertising platforms that exist beyond the boundaries o f print, TV, and radio. … The digital signage display that will act as a beacon of attention for the entire Xanadu complex promises to generate an enormous amount of attention for Pepsi….

source: Pepsi to Light Up Xanadu, Digital Signage Insights

Not exactly what I was looking for, but still a excellent read.

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The Perfect Body?

In the afternoon I used Yahoo! to find more info on ‘pinnacle advertising’ so I could post it into ‘Sign up bonus’. And this is one of the first results I found:

Page Three of the Sun, and specifically the Sun, is considered to be the pinnacle of glamour modelling. We take very, very, very few girls. … Clearly, cases involving anyone endangered by their work, or women bought, sold and forced to work are different, but when it comes to magazines advertising the p…

source: The Perfect Body?, thisisablog

I tried several more searches on ‘pinnacle advertising’ but after 10 minutes I got tired, gave up and posted this entry to ‘Sign up bonus’. Still, I think it was an interesting time.

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The Warhammer that almost was

People are always asking me to blog more often, well here i go, I searched for some information on ’sims open for business’.

Autoblog in town for Big Apple s auto show GameDaily AOL Games Joystiq WOW Insider XBox Fanboy PSP Fanboy Massively Massively Web About Tips Contact RSS Feeds Games Features Galleries Upcoming MMOs Betas Patches Interviews Contests How to World of Warcraft Blizzard Guild Wars NCsoft City of Heroes NCsoft City of Villains NCsoft Tabula Rasa NCsoft LotRO Turbine EVE Online CCP Second Life Linden Lab EverQuest II SOE Upcoming MMOs Soon to be released titles Age of Conan What s up with Age of Conan

source: The Warhammer that almost was

I tried several more searches on ’sims open for business’ but after 10 minutes I got tired, gave up and posted this entry to ‘Sign up bonus’. Still, I think it was an interesting time.

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