Today I was digging for some info on ‘radio advertisements’ and came across the following paragraph:

Most of us like to see what we are dealing with cable TV advertising provides visual effects that help us remember what you are communicating. … Even when I leave the ads playing on the radio and catch a word here and there I rarely remember the fine details like, well, the name of the business….To be honest, I cant tell you what advertisements were on the radio stations today….

Frankly, not what I was looking for, but you might find it an interesting read.

Media Fragmentation and The Passion Tail at DFWIMA

The Dallas-Fort Worth Interactive Marketing Association (DFWIMA) invited us down last Tuesday, March 11th, to speak with their members about the who, what, where, why and how of advertising exchanges. For an hour, we spoke about media fragmentation, marketplace response from portals, sites, networks and exchanges and about something we call The Passion Tail. In presenting The Passion Tail, I argue that sites are no longer as relevant as individual pages of content. If you look at the pro

I decided to blog this result under ‘Advertisement agency’. Let me know what you think of this…