I’ve a passion for Business and keep looking for good articles. Today, I checked if I could find more info by entering ‘value marketing’ in Google and found this:

My contact forgot the ‘golden rule’ of marketing - your audience, whether the audience is a prospect, client or strategic alliance, is always asking the question ” What’s in it for me?” … Even re-reading the email, the services were named, but not described sufficiently to establish their value to me or my clients….Rather than using the opportunity to provide value to his contacts and to send a more personal message that focused on how his new job could help me and/or my clients, h … Don’t forget the ‘golden rule’ of marketing - “what’s in it for me?”…

I decided to blog this result under ‘Advertisement agency’. Let me know what you think of this…