Interview: Chris Johnson, VP, Hearst Digital: Pinning Its Digital Strategy On Portals
Today I used Yahoo! to find more information on ‘channel marketing’.. And this is one of the first results I found:
And a few days ago, it signed a deal with AOL (NYSE: TWX) to provide Good Housekeeping content to that portal’s Home channel. … You have to have search engine optimization, search engine marketing, you want to find the right strategic partners who can help you distribute your content and d rive traffic back to your site….
source: Interview: Chris Johnson, VP, Hearst Digital: Pinning Its Digital Strategy On Portals, paidContent.org
I decided to blog this result under ‘Register domain’. Let me know what you think of this…
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