This morning I used Google to find more info on ‘direct marketing advertising’ so I could post it into ‘Sign up bonus’. And this is one of the first results I found:

The ability to provide direct feedback to advertisers makes IPTV a compelling platform according to a new report on the IPTV market (PDF download). … Technology aside, operators need to focus on a marketing led solution with advertising and content critical to success according to the 24-page report titled S how me the money….

Not exactly what I was looking for, nevertheless still a excellent read.