Last night I used Yahoo! to find more information on ‘target advertising’.. And this is one of the many results I found:

Part of the problem, analysts say, is that other game makers have yet to embrace unconventional advertising methods that can reach this broader audience. … You have to be very specific when you design a game and target not only the gameplay mechanics for that user, but also the marketing for that kind of a product l aunch….

I tried several more searches on ‘target advertising’ but after some time I got lazy, gave up and posted this entry to ‘Advertisement design’. Still, I think it was an interesting exercise.