In the afternoon I used Google to find more info on ‘retail marketing’ so I could post it into ‘Radio Spots and Commercials’. And this is one of the many results I found:

Readers assume that publishing is 90% noble editing and 10% crass marketing, but the fact of the matter is that editing is only the tiny, hypervisible tip of the i ceberg. … ry to persuade retail buyers to get excited, and the retail buyers decide how many copies to buy and whether to feature the book in a prominent front-of-the-store d isplay, for which publishers pay dearly….

I tried several more searches on ‘retail marketing’ but after 10 minutes I got tired, gave up and posted this entry to ‘Radio Spots and Commercials’. Still, I think it was an interesting time.