Last night I used Google to find more info on ‘relationship marketing’ so I could post it into ‘Radio Spots and Commercials’. And this is one of the first results:

Thirty percent of the client inquiries we get are about activating BtoB word of mouth. It was one of our more important pieces of feedback from last year’s “From Mass to Grass” word of mouth conference - “we want more BtoB coverage” (and yes, we will have that this year). And why not? It’s a relationship -driven business where a small group of people can capture quite a bit of value chain, in terms of customer advaocay, customer support and add-on applications and content. Plus, more than 1/2

I decided to blog this result under ‘Radio Spots and Commercials’. Let me know what you think of this…