Today I was digging for some info on ‘advertising slogans’ and came across the following paragraph:

Senior partner and managing director of Boston Consulting Group of Canada Ltd. For most companies, branding is about positioning, advertising, packaging, and catchy logos and slogans. That is not enough. Branding in today’s marketplace is about the total experience a customer has with your products or services. It is about enticing customers, gaining their trust, and making the experience so pleasant that they are proud of their choice and will tell others about it. Recently

What do you think of that?

Participation can now easily

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Not exactly what I was looking for, nevertheless still a good read.