Today I was digging for some info on ‘advertising website’ and came across the following paragraph:

I am not one to panic easily, but if you have not yet registered for our conference in Pinehurst then it may just be your time to throw your arms in the air and in despair rush over to www.kayak.com to find a flight to Raleigh / Durham. Because you do not want to miss this event (or the great weather and golf in Pinehurst). There will be many good speakers (yes, including Tank who you can see work hard in this latest episode of Tankworld), a set of expert roundtables to learn more about mark

Hmmm, I have too look further into that for my Business blog.

The Future Structure of Corporate Marketing Communications

Consumers are rapidly shifting their media consumption to emerging channels. As this transformation continues, the challenge for corporate marketing will be to ensure their department structure adapts to this seismic media reorientation. In the previous era of one-way, corporate-controlled communications, marketing was most often structured in vertical stacks around product groups, usage groups or channel groups. Those channels could include sales, brand advertising, promotion, PR, direct ma

Not exactly what I was looking for, nevertheless still a interesting read.