In the afternoon I used Yahoo! to find more info on ‘market square’.. And this is one of the many results:

Square Enix aims to make simultaneous releases a standard Mar 10th, 2008 by Mike In the past Square Enix and other developers used to fight over the Japanese market, but that has changed. They now target the European and North American markets which far exceed the Japanese one, as Japanese games appeal to the Western regions more and more. Square Enix used to translate their games and release them overseas after a couple of months, but thats about to change says Square Enixs president,

Not exactly what I was looking for, nevertheless still a excellent read.