I’ve a passion for Business and keep looking for information on it. Today, I checked if I could find more info by entering ‘marketing campaign’ in Google and found this:

Sorry for going heavy on 35,000-foot think-pieces; that’ll stop as soon as I get reoriented to Cali. But I’ve been reading Juicing the Game, a very thorough (if ponderous and under-edited) book about PEDs in baseball. One of the earlier points is about Baseball’s inability to market itself, a big error in the face of some pretty slick marketing and heavy, direct competition from the NBA and NFL. This made me think (again) about Cycling’s lack of marketing, as a continuation of my Spy vs. Spy p

Good read!

When Change is Good

Our product marketing managers, bless them, were aware that web copy isnt set in stone and can be changed in an instant. … In The Problem of Style, a collection of lectures delivered at Brasenose College, Oxford, in 1922, John Middleton Murry noted how popular set in motion the process h…

Not exactly what I was looking for, nevertheless still a good read.