In the afternoon I used Live search to find more info on ‘marketing plans’.. And this is one of the first results:

Global Cooling? - NewsGrabs 9 March 2008 Categories NewsGrabs Health Supreme’s NewsGrabs - a selection of contrary and underprivileged news in health and (mostly) related sectors. Find what trends you may have missed - watch out for the weekly NewsGrabs. Here is this week’s selection for you: Temperature Monitors Report Widescale Global Cooling (PDF) There has been a one-year trend of cooling temperatures globally, as verified by the major temperature tracking stations, in 2007. It is

Not exactly what I was looking for, but still a excellent read.