I’ve a passion for Business and keep looking for good articles. Today, I checked if I could find more info by entering ‘marketing concept’ in Google and found this:

In order to find out more about the User and their needs and requirements, we chose to use Reverse Marketing Analysis to probe further into their needs, behaviors a nd lifestyles. … We also conducted user-testing of our prototype, to see on we can improve on the concept of our website….

Not exactly what I was looking for, but still a excellent read.