Pseudoporno Dupes Millions Into Watching PSA

This morning I used Technorati to find more info on ‘advertising firm’ so I could post it into ‘Mobile Banner Ads’. And this is one of the many results:

When British advertising firm ST16 was tapped by a health agency to create a public service announcement warning about the dangers of drunk driving for the male, under-25 set, the creative team opted for a simple, logical approach: make a pseudoporn video with a twisted ending and promo it on YouTube. ST16’s resulting video (right) drew in a whopping 2.6 million views on YouTube alone — thanks largely in part to its subtly redubbed label, ” Hot girl sex in car” (original moniker: “Steamy

source: Pseudoporno Dupes Millions Into Watching PSA, The Underwire - Wired Blogs

I tried several more searches on ‘advertising firm’ but after some time I got lazy, gave up and posted this entry to ‘Mobile Banner Ads’. Still, I think it was an interesting time.

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